PPM Manufacturer of the Year Award

Double success for Supreme at PPM Retailer Recommended Awards 2023

We are absolutely delighted to announce that our Science Selective range is the recipient of the PPM Retailer Recommended Awards 2023 Small Animal Product of the Year for an unprecedented sixth year in a row! But that’s not all… Supreme is also the recipient of the prestigious PPM Retailer Recommended Awards 2023 Manufacturer of the Year, and we were up against some pretty tough competition.

PPM is one of the leading pet trade magazines in the UK and the awards are voted for by its readership of pet product retailers. Receiving two of their coveted accolades in 2023 is testament to Supreme’s unwavering commitment to providing the very best for your pets, and our long-standing reputation as small pet experts.

Onwards and upwards
We’ve come a long way from our humble beginnings on a Suffolk Farm in the 1990s when our main focus was on producing hay and straw products. Fast forward to 2023, and we are proud to be one of the best-known small pet food and treat manufacturers with our Science Selective and Tiny Friends Farm ranges.

While we may have grown in size our founding ethos is just as it always was, striving to do the very best for your small pets and enhancing their well-being and quality of life. Working closely with veterinary specialists and nutrition experts has been instrumental to our success, and our comprehensive range of species-specific small pet diets and commitment to excellence, ensures that we continue to go from strength to strength.

Supreme success

Winning the Small Animal Product of the Year for six years in succession with Science Selective is an incredible achievement and one of which we are very proud. What’s more, our Tiny Friends Farm range held the category’s top spot for the two years prior to that – that’s eight years that Supreme has dominated the small pet market as category winners and this speaks volumes about the consistent high quality of our small pet diets.

Our Science Selective range, which comes veterinary-recommended, contains the highest levels of fibre, natural prebiotics, omega 3 and 6 fatty acids, and absolutely no added sugar. At the core of our products is an emphasis on high quality nutrition that respects the natural diet of small pets. Did you know that all our herbivore diets are manufactured in dedicated vegetarian factories where no meat is processed? We go above and beyond to ensure your pets receive the very best.


Listening to our customers
Despite the Supreme success story, we are not resting on our laurels. We actively seek feedback from our customers and listen to their needs, prioritising ongoing investment in market research. This approach allows us to continually improve and evolve and that’s one reason why we expanded our Science Selective range to include life-stage diets. In addition to our adult diets, the Science Selective life stage range now includes Science Selective Junior Rabbit, Science Selective Junior Guinea Pig, and Science Selective Four+ Rabbit Food, ensuring that your pets’ changing needs are met throughout their lives. As small pet life expectancies increase (now over 10 years for our bunny friends!), diets tailored to their senior years have become ever more important.

Four+ Junior GP Junior Rabbit

Passionate about small pets
Passion and dedication are the driving forces behind everything we do here at Team Supreme and we are thrilled that this hard work has been recognised. We would like to extend our heartfelt gratitude to everyone who voted for us, and you can rest assured that our steadfast commitment to upholding the highest standards of quality and consistency across all of our products will continue. As we look to the future, we are excited to continue building strong relationships with pet owners, retailers and of course small pets. You can rely on Supreme to provide award-winning excellence for many years to come.

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